Adidas x Social Innovation Japan - #RunForTheOceans
We had a wonderful week working with Adidas for their #RunForTheOceans campaign 🏃♀️🏃🏻♂️🌎
In many countries around the world, people got involved in “Plogging” (jogging + picking up litter) and other activities to raise awareness and take action on Ocean Pollution and waste.
We’re so happy to be able to support the movement here in Japan 🇯🇵 by helping with #Plogging across Tokyo. After each session, we set aside time for runners to share & discuss; what kind of rubbish they found, why people litter, how we can reduce consumption in our daily lives, and so on.
Lots of interesting comments came out; surprise at how much litter was plastic and the number of cigarette butts on the ground, people committing to reduce single-use plastics in their lives and carry their own bottles, etc. Some people even said they would go Plogging on the regular .
All in all, a really fun and meaningful chance to do some good for the planet, body and soul 💪
Thank you to our friends at adidas Runners for letting us be a part of it and looking forward to growing the movement in the future 🔥 🔥 🔥