Systemic Design: The Solution to Japan's Waste Problem?

SIJ's co-CEO Mariko wrote an article in today's The Japan Times about using Systemic Design to tackle environmental challenges.

The piece includes examples of Sustainable Innovations taking a systems approach, like I-Kasa (umbrella rental startup) and Totoya (Zero waste stores).

"Design, with its ability to handle complex questions and frame new opportunities, enables us to bring new, Regenerative Systems into existence.

This approach goes beyond making existing systems more efficient; it is about envisioning and creating new frameworks that are fit for current and future challenges.

In essence, instead of trying to get better at hosing down forest fires, we need to try and figure out how to stop blazes from starting in the first place."

Read the full article HERE.